A family story. And a story of change.
Francesca and Maria Prete grew up surrounded by entrepreneurship. From a young age, they absorbed the value of work, a culture of responsibility, and the deeper meaning of “doing business”. But being third-generation entrepreneurs doesn’t necessarily mean staying on a path that’s already been laid out. Sometimes, it means creating a new one.
«We realized that, for us, true success would be creating something that spoke to our values. Something of our own.»
The turning point: different paths, one shared project
Francesca built her career across Milan, Dubai, and California, in large companies and international environments. Maria dedicated fifteen years to the family business, gaining experience in management and working with stakeholders and colleagues. Two complementary perspectives that came together at a pivotal moment, driven by a shared vision to put people first .
«What guided our choice was a belief: wellbeing is not a perk, but the starting point for building companies that are healthy, resilient, and able to evolve.»
Social impact and shared value
YBAB supports both large corporates and SMEs—the beating heart of Italy’s productive fabric. The goal is to create long lasting value for companies and help spread a new culture of work: more human, more sustainable, more real.
«We want to be an active part of the communities where we operate. For us, doing business also means social responsibility.»
Wellbeing for everyone
YBAB is a Benefit Corporation, because wellbeing is not only a service but a concrete value for the community and the local area.
Being a Benefit Corporation means integrating positive, measurable, long-term impact goals into our business model. It means promoting a more conscious business culture, where success is also measured in terms of health, inclusion, sustainability, and collective growth.
